Thought for food: imagined consumption reduces actual consumption.
Science. 2010 Dec 10; 330(6010):1530-3
Morewedge CK, Huh YE, Vosgerau J. Science. 2010 Dec 10; 330(6010):1530-3
Just thinking about eating a food can make you less hungry for it, according to this intriguing study -- at least, if you think about it vividly and long enough.
Sensory-specific satiety is a well-known phenomenon: a temporary suppression of appetite for a particular food that follows an actual large meal of that food. Here, Mo Huh...
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